WE DID IT!
SUCCESSFUL: KANSAS CITY STAR PARTNERSHIP WITH BLACK KC PUBLISHER LAUNCHING BLACK KC MARKETPLACE; KC STAR’S FIRST BLACK-OWNED BUSINESS AND LIFESTYLE MEGA SECTION, 141-YEARS IN THE MAKING
The results are in, the pictures are taken, and the printing is complete. We did it…a huge, historical win for the black Kansas City business community, made possible by Kareem Jackson, in a unique partnership with Mike Fannin, President of the KC Star Newspaper.
FREE ADVERTISING! Nearly 900 of Black Kansas City Magazine (formerly Minority Success) featured, directory showcased black-owned businesses and the entrepreneurs behind them will be celebrated in a 16-page Limited Special Sunday Edition of The Kansas City Star; this Sunday, November 21st, 2021 (and, did we say Free Of Charge).
“Just a few months ago, we proposed doing something huge, undeniable, something which will directly impact the livelihoods of Black Kansas City, and harness the power of The KC Star for the betterment of black-owned Kansas City businesses. A New Section; not just social and editorial content, but a true-economic investment; and we did it!
–Kareem Jackson, KA&CO International Business Development Firm, Founder & CEO, VP of Diversity, Equity, and Inclusion, Executive Publisher of Black Kansas City Magazine, former KC Black Chamber of Commerce Entrepreneur-of-the-Year, Kansas City Resolution Recipient, and Ingram’s Magazine Masterpiece Award-Winner.
KC Star Apologized For Their Racist Past, Now Here Is What’s Next. (Mike Fannin Full Interview): https://blackkansascitymag.com/kc-star-apologized-for-their-racist-past-now-here-is-whats-next-mike-fannin-full-interview
What is The Historic Black KC Marketplace Sunday Edition of The KC STAR?
141-Years In The Making. This first-of-its-kind, black-owned business, and lifestyle edition of the “all-new” Kansas City Star Newspaper, and its digital/online forums as well. The KC Star entered into this unique and historic partnership to express their apologies for their racists past, as well as to right their wrongs done to the black KC community at large, but also state once and for all, that there is a new, more-diverse, more-inclusive, and more conscious KC Star in town.
$1 Million:
The amount of sales revenue some believe this first-of-its-kind massive partnership ad campaign will generate and direct to the Black Kansas City Business Community this 2021 Holiday Season. (ref: BKC Ad Revenue Formulas)
Advertisement in the ground-breaking 16-page mega section is free for the nearly 900 Black Kansas City Magazine businesses and entrepreneurs and is estimated to be worth more than $250,000 in advertising for Black KC Businesses, specifically designed to give massive exposure and boost black-owned KC businesses just in time for the 2021 holiday season.
The hope is to direct the KC Star’s nearly 4 million Sunday in-print, online, and digital readers to black KC businesses; for the first time in history this Thanksgiving, Black Friday, and into the 2021 Holiday Shopping Season.
More Than 50,000:
The number of collectable, printed copies distributed city, state, and nationwide to KC Star Readers, as well as, select copies mailed overseas to Kansascitians living and working abroad.
The Kansas City Star newspaper has for 141 years been a driving force in shaping Kansas City and the region as a whole through news reporting and coverage of events, and it is about time their power has been harnessed for the betterment of the Black Kansas City Economic Community.
We applaud Mike Fannin, The KC Star, and ourselves, for –finally- making this a reality, and something we can be very proud of for years to come; as Kansas City, experiences an awakening, and enters into a Black Entrepreneurial Renaissance.
6 Things To Know About the Black Kansas City Market:
- Over $1.4 Trillion collectively in US Annual Buying Power;
- 10,000 to 30,000 Estimated black-owned KC-based businesses and side-hustle-ventures.
- 250,000 Black KC Residents and Consumers
- Black America Ranks in the top 12 global markets, beating out most countries around the world, such as Poland, Australia, Canada, Spain, The Philippines; and soon is expected to top South Korea, Mexico, and Italy.
- Black KC/Missouri Market Ranks 20th nationwide.
- Black America, is expected to reach nearly $2 Trillion by 2024.
“[The KC Star]…it disenfranchised, ignored and scorned generations of Black Kansascitians.” –The New KC STAR
Mike Fannin, President, and Editor wrote in a six-part series: “Reporters felt regret that the papers’ historic coverage not only did a disservice to Black Kansascitians but also to white readers deprived of the opportunity to understand the true richness Black Citizens brought to Kansas City.”
TRUE DEI SUCCESS.
A true example of successful diversity, equity, and inclusion efforts (DEI), The Kansas City Star paper is walking the talk; and by partnering with the award-winning publishers of Black Kansas city magazine, formerly Minority Success (www.blackkansascitymag.com) in this ground-breaking, first time in history event, which stands to put as much as $1 million in revenues directly into the cash registers of black-owned Kansas City business.
How?
Harnessing the massive power of exposure, credibility, and advertising by black-owned KC businesses; specifically and especially, from the KC Star media powerhouse, has never been done –or some may say permitted- before.
Until now, for hundreds of years, black-owned Kansas City-based businesses were red-lined, (not merely geographically, but economically as well). And, subsequently missed out on the long-term ROI, or return on/of investment which white-owned KC businesses benefit from when it comes to ‘positive’ press, ‘positive’ media, ‘mainstream’ advertising, as well as, ‘diverse’ and ‘inclusive’ customer markets -which their white business counterparts brag about in mainstream media today, aka DEI and gentrification.
Contrarily, most often, black businesses, have black customers, and are red-lined out of white spaces; from office space and commercial/retail shop locations to advertising, marketing, branding, and exposure.
Conversely, white Kansas City has also missed out on the inherent benefits of black-owned businesses. “Black-owned” is trending globally today; and has become synonymous with, “highly-competitive” pricing, authentic experience, mainstream, current, original, Iconic, and historic Kansas City is full of black trailblazers.
For example Unbothered, and unaware, white KC residents, have spent ‘millions’ on ‘black’ art from places like IKEA and The World Market, but have missed out on the real-life acclaimed true-black artists living right next door.
(Currently; though poorly promoted, The Nelson Museum is having its “first” black local art exhibit; you should check that out as well.)
“Readers are in store for an eye-opening experience. KC Star readers; are currently, mostly white, and for 141-years, have been missing out on some amazing local treasures, literally 35% of the Kansas City Special Sauce, and while they shop at ‘The World Market’ and IKEA, they’ve missed the real-black artists right next door.
I urge you to celebrate with us: visit, support, shop, and buy from this section, all holiday season, and beyond. Don’t continue to miss out. This Historic 2021 Holiday Season I hope we can all extend a warm, long-awaited welcome to our neighbors. We did it!” –Kareem Jackson, Publisher@BlackKansasCityMag.com
Please visit, support, shop, and buy from this Black Marketplace KC Edition, all holiday season, and beyond. Let’s all show a warm, long-awaited welcome to our neighbors on this historic 2021 holiday season.
KC STAR: www.KansasCity.com
Kindly follow the link to see the conversation that started it all, https://www.youtube.com/watch?v=bh_8rXzaavo and for further information on our partnership, as well as, to see the full list of Black Kansas City Magazine businesses visit or website: www.BlackKansasCityMag.com
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